Dr. SIRISH NELIVIGI

Abstract

Public Trust and undeterred faith form the cornerstone of successful medical practice. However gradual erosion of faith in medical professionals and viewing medical treatment as a commodity by patient has posed a serious threat to patient doctor relationship with far reaching consequences. This Instruction Course focuses on the changing dynamics of public perception of eye care and it’s effects. Our famous movies reinforce the notorious myths about ophthalmic treatment perpetrating misconceptions. Furthermore the internet has become a source of obfuscatory, non-curated and unscientific information about eye ailments and its treatment posing a threat to community eye health. Often public views are shaped by derogatory comments by professionals regarding the treatment received from competitors. The mighty social media platforms can make or break a doctor’s reputation. The onus lies with professionals to pass on unambiguous information to improve public perception of eye care.

1	Public perception of Eye care travails, trials & tribulations	Dr. LAKSHMI K.S.	watch video
2	Bhayanak Bollywood – Eye care as shown in Indian movies	Dr. DEEPTI P.	watch video
3	Making Merry in misery- Media trials & News paper malice in eye care mishaps	Dr. SIRISH NELIVIGI	watch video
4	Google babas, Internet Gurus and Magical cures	Dr. RAJIV SUKUMARAN	watch video
5	Fraternal foes – Are we badmouthing Competitors heading to self destruction?	Dr. N.V. ARULMOZHI VARMAN	watch video
6	Digital Marketing – Ethics, opportunities and modus operandi	Dr. SHRINIVAS M. JOSHI	watch video
7	Light at the end of the tunnel- how to resurrect our public image?	Dr. Krishna Prasad R	watch video